Marketing.
This was my Capstone Project and Presentation for the Integrated Marketing Communication program at Emerson College. My team worked with members of the NWF Northeastern office to create a comprehensive Marketing Campaign that aimed to increase brand awareness and regional donations. We developed a multifaceted plan to achieve these goals without a significant budget.
National Wildlife Federation - Northeast
Spring, 2014
Here is my Final Project for my Interactive and E-Communication class. We were tasked to work with a local company called Baby Sistah Cookies. This mom and pop, online company was a particular challenge because of their limitations on time and budgetary resources. Nevertheless, my team developed a viable social media and SEO plan in order to increase sales.
Baby Sistah Cookies
Fall, 2014
If thinking for the future is a quality that is instilled during child development, then can promotional rewards instruct consumers to spend frivolously or develop long-term, financial infrastructure. A response to David Brooks' NY Times article.
Marketing Good Behavior
Summer, 2014
A Response to David Brooks' NY Times article about Libertarian Paternalism as it relates to Marketing. This short response addresses the desire to encourage consumers to make socially conscious decisions in the marketplace.
Do Sales Promotions teach customers to Save $$$?
Summer, 2014
Samsung Case
Fall, 2013
This is a Brand Management Case Analysis of Samsung. Our group developed a plan to revitalize the struggling electronics behemoth using hard fought lessoned learned from other monoliths like GE and P&G. We not only looked at the comapny's internal structure but also their approach to marketing communication and research and development goals.
Al Shiaka Clothing
Fall, 2013
Al Shiaka clothing is a Men's Arabic clothing brand based in Saudi Arabia. During a Public Relations course I researched Al Shiaka and their PR struggles and developped an accionable strategy to better their brand.
During a Brand Management course, I evaluated the future of the Red Bull brand in light of the recent allegations that Energy Drinks are hazardous to a person's health. My team devised a strategy to ensure the longevity of the brand in an environment where the key components of the traditional beverage were made illegal.
Red Bull Case
Fall, 2013
